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Shopper Sentiment Drops in Q2

But still higher than than Q2 2014 finds IRI MarketPulse Surveys.

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By: Christine Esposito

Editor-in-Chief

Consumers rang in the new year full of optimism, but with nearly seven months of 2015 under their belt, this sunny outlook has faded a bit, according to data culled from the latest IRI MarketPulse survey. The survey found that shopper sentiment dropped in Q2 2015, which is consistent with the dip typically seen during Q2 in past years. However, the good news is that sentiment is higher in Q2 2015 compared with Q2 2014, so consumers are feeling better about the direction of the economy and their ...

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